The success story of Flipkart

Flipkart is one of the biggest e-commerce companies in India, and its success story inspires many entrepreneurs. Here are some of the key milestones that led to Flipkart's

success:

inception: Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, two former Amazon employees who saw the potential for e-commerce in India.

Focus on Customer Experience: Flipkart initially focused on providing a great customer experience by offering a wide range of products, fast delivery, and easy returns.

Funding: In 2010, Flipkart raised its first round of funding from venture capitalists, which helped it expand its operations and increase its customer base.

Acquisition of  Myntra: In 2014, Flipkart acquired Myntra, one of the leading online fashion retailers in India, which helped it strengthen its position in the e-commerce market.

Launch of Own Brands: Flipkart launched its own brands like Billion, SmartBuy, and MarQ in different product categories like mobiles, home appliances, and electronics.

Strategic Partnerships: Flipkart has formed partnerships with several companies, including Walmart, which acquired a majority stake in Flipkart in 2018, for $16 billion. This partnership gave Flipkart access to Walmart's supply chain management and retail operations expertise.

Expansion: Flipkart has expanded its reach by launching new services like Flipkart Wholesale, Flipkart Supermart, and Flipkart Quick.

Today, Flipkart is valued at over $37 billion and is one of the biggest e-commerce companies in the world. Its success story is a testament to the power of innovation, focus on customer experience, and strategic partnerships.